![It started with socks – now he designs for Dua Lipa and Beyoncé. Meet Giuliano Calza, the founder of Italian brand GCDS | South China Morning Post It started with socks – now he designs for Dua Lipa and Beyoncé. Meet Giuliano Calza, the founder of Italian brand GCDS | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/03/02/868e3253-e797-4431-b866-a52a500b6e19_68d7a856.jpg)
It started with socks – now he designs for Dua Lipa and Beyoncé. Meet Giuliano Calza, the founder of Italian brand GCDS | South China Morning Post
![Model walking on the runway GCDS Fashion Show during Milan Fashion Week Womenswear Spring / Summer 2020 held in Milan, Italy on September 21, 2019. (Photo by Jonas Gustavsson/Sipa USA Stock Photo - Alamy Model walking on the runway GCDS Fashion Show during Milan Fashion Week Womenswear Spring / Summer 2020 held in Milan, Italy on September 21, 2019. (Photo by Jonas Gustavsson/Sipa USA Stock Photo - Alamy](https://c8.alamy.com/comp/2ENW34N/model-walking-on-the-runway-gcds-fashion-show-during-milan-fashion-week-womenswear-spring-summer-2020-held-in-milan-italy-on-september-21-2019-photo-by-jonas-gustavssonsipa-usa-2ENW34N.jpg)
Model walking on the runway GCDS Fashion Show during Milan Fashion Week Womenswear Spring / Summer 2020 held in Milan, Italy on September 21, 2019. (Photo by Jonas Gustavsson/Sipa USA Stock Photo - Alamy
![GCDS is the Dua Lipa-approved cult label that was nearly left on the cutting room floor | British GQ GCDS is the Dua Lipa-approved cult label that was nearly left on the cutting room floor | British GQ](https://media.gq-magazine.co.uk/photos/6384cb90ef10680cf407eacf/16:9/w_5472,h_3078,c_limit/GettyImages-1037863044.jpg)
GCDS is the Dua Lipa-approved cult label that was nearly left on the cutting room floor | British GQ
![Milan, Italy, 23/02/2023, Dua Lipa Milan Fashion Week Women Fall/Winter 23-24 GCDS Fashion Show - Backdrop and Front Row Milan, Italy 23rd February 2023 ©SGPItalia id 129082 001 Not Exclusive Stock Photo - Alamy Milan, Italy, 23/02/2023, Dua Lipa Milan Fashion Week Women Fall/Winter 23-24 GCDS Fashion Show - Backdrop and Front Row Milan, Italy 23rd February 2023 ©SGPItalia id 129082 001 Not Exclusive Stock Photo - Alamy](https://c8.alamy.com/comp/2NKP02F/milan-italy-23022023-dua-lipa-milan-fashion-week-women-fallwinter-23-24-gcds-fashion-show-backdrop-and-front-row-milan-italy-23rd-february-2023-sgpitalia-id-129082-001-not-exclusive-2NKP02F.jpg)
Milan, Italy, 23/02/2023, Dua Lipa Milan Fashion Week Women Fall/Winter 23-24 GCDS Fashion Show - Backdrop and Front Row Milan, Italy 23rd February 2023 ©SGPItalia id 129082 001 Not Exclusive Stock Photo - Alamy
![A model wears a creation as part of the GCDS Spring-Summer 2020 collection, unveiled during the fashion week, in Milan, Italy, Saturday, Sept. 21, 2019. (AP Photo/Antonio Calanni Stock Photo - Alamy A model wears a creation as part of the GCDS Spring-Summer 2020 collection, unveiled during the fashion week, in Milan, Italy, Saturday, Sept. 21, 2019. (AP Photo/Antonio Calanni Stock Photo - Alamy](https://c8.alamy.com/comp/2MJ4903/a-model-wears-a-creation-as-part-of-the-gcds-spring-summer-2020-collection-unveiled-during-the-fashion-week-in-milan-italy-saturday-sept-21-2019-ap-photoantonio-calanni-2MJ4903.jpg)
A model wears a creation as part of the GCDS Spring-Summer 2020 collection, unveiled during the fashion week, in Milan, Italy, Saturday, Sept. 21, 2019. (AP Photo/Antonio Calanni Stock Photo - Alamy
![A model wears a creation as part of the GCDS Spring-Summer 2020 collection, unveiled during the fashion week, in Milan, Italy, Saturday, Sept. 21, 2019. (AP Photo/Antonio Calanni Stock Photo - Alamy A model wears a creation as part of the GCDS Spring-Summer 2020 collection, unveiled during the fashion week, in Milan, Italy, Saturday, Sept. 21, 2019. (AP Photo/Antonio Calanni Stock Photo - Alamy](https://c8.alamy.com/comp/2MJ4947/a-model-wears-a-creation-as-part-of-the-gcds-spring-summer-2020-collection-unveiled-during-the-fashion-week-in-milan-italy-saturday-sept-21-2019-ap-photoantonio-calanni-2MJ4947.jpg)